The Elevator Pitch
As some of you know, I'm writing a book, for now the working title is
Pig Tales: A love story in three parts.
Heritage breed pigs, and the farmers, chefs, and artisans bringing them from farm to fork.
The "elevator pitch" is a way of concisely describing a book idea, or a business to someone quickly and effectively. Imagine you have only an elevator ride's time to do it. It's an important thing to do. Imagine you meet someone at a barbecue or a networking event, can you sum up you, your business, your book or blog in a quick "pitch"?
So here's my attempt at the "elevator pitch" for my book.
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Pig Tales is a story of seduction. It’s about how America is falling in love with heritage pork. First it was Kurobuta, then the Mulefoot that seduced us with their well-marbled meat. Now it’s the Red Wattle and the Hungarian Mangalitsa that seem to dominate chefs’ and food writers’ attention. Our taste memory for good old-fashioned pork has been awakened. And our newest celebrities - the farmers - also play a key role in this story.
Pig Tales is a story of my love for odd pigs, for quirky farmers, and obsessive chefs.
This is a truly American love story about farmers working against the clock to bring these pigs back from the brink of extinction. Meet the chefs and artisans renewing old foodways like charcuterie, smoked ham, and salumi; bringing products to your table and mine, reminding us that pork that does not have to be dry or white.
Eating heritage pork is just as exhilarating as that first heirloom tomato, the one that reminded us what tomatoes are supposed to taste like. Learn about some downright odd and inconvenient pigs that have the good fortune of being very tasty, for this exceptional flavor may be the only thing that saves them.
Whether you like bacon, charcuterie, country ham or chicharrones, these Pig Tales will take you inside the world of these iconoclast farmers and artisans, the crazy chefs, the strange pigs. I’ll introduce you to the charms of the Mulefoots, the American Guinea Hogs, the Red Wattles and the Mangalitsas. Come, let me tell you about some lovable underdogs, let me tell you some Pig Tales.
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So now it's your turn. If you love heritage pigs tell me about it! Which have you tried? How did you hear about it? Which is your favorite? Do you believe in "eat it to save it" as a motto? Do you know which breeds are listed as "Critical" because they are so few?
Does this sound like an interesting book? Timely? One you might buy?